As a Vendor that knows the product and marketplace for this particular product, you should do your best marketing effort on this product detail page. You should give customer a good reason to buy your product by means of the following features.

• Eye-catching product titles

• Inspiring product images

• A compelling price

• Clear bullet points

• Imaginative, but truthful product descriptions

Eye-catching Product Titles

Follow the advice in the search section, and create a product title that will entice customers to buy your products. DO NOT USE ALL CAPS IN THE TITLE. Customers are wary of products that appear to be shouting at them. Instead, capitalize your titles as shown in this example: Acne and Combination Skin, Body Washes, etc.

Exciting Product Images

Effective product images motivate and inspire them to buy your product. Judge your image quality based on these guidelines:

• The image matches the product description in size, color, and so on.

• The product is recognizable

• Backgrounds are simple and clean so as not to distract from the product.

• The product is focused and well lit.

• The image is a photo and not a drawing

• The photo is taken at a gratifying angle.

• Close-up shots are not obscured by highlights or shadows.

• The product occupies at least 80% of the image area

• The entire product is depicted in the image

Persuasive Price

Research your competitors and develop a realistic price. Do not forget to take shipping costs into account as well. Sales4Merchants customers consistently claim that shipping costs are the main blocking issue when deciding to make an online purchase.

Offering free shipping can significantly increase your sales. For instance, you could offer free shipping on all orders over $25. In particular, think about inexpensive items. A $5 shipping charge on $5-$10 worth of merchandise is not very compelling.

Clearly state your shipping policy. This includes both charges and delivery times. Use the Your Info & Policies feature to add to the information you provide in your Shipping Settings.

Clear and Concise Bullet Points

Research shows that well-crafted bullet points increase sales. Customers rely on them to understand key product features as they highlight important or unique facts about your product.

Use the following guidelines as you craft your bullet points:

• Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on.

• Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your products.

• Reiterate important information from the title and description.

• Begin each bullet point with a capital letter.

• Write with sentence fragments and do not include ending punctuation.

• Do not include promotional and pricing information.

The bulleted list below follows these guidelines in describing a set of rain gear:

• Made in USA

• 100% waterproof

• 100% breathable

• Available in khaki, yellow, or green

• Money-back satisfaction guarantee

Imaginative Product Descriptions

As you describe your product, you might want to include some key features listed in your bullet points. However, go beyond a simple to-the-point description. Well-written product descriptions help the customer imagine the experience of owning or handling your product. Put yourself in your customers' shoes: what would they want to feel, touch, think, want? Incorporating information about the feel, usage and benefits of your product can fire the customer's imagination. This is as close as you can come to creating an in-store experience.

Avoid overly simplistic descriptions such as these:

Example #1: A rugged microphone for sound professionals.

Example #2: Washable canvas pants with faux suede trim on the back.

Provide enticing descriptions such as these:

Example #1: In the tradition of the SM58®, the Beta 58A dynamic microphone has become a top choice among vocalists and touring sound professionals. The Shure Beta 58A is a high-output supercardioid dynamic vocal microphone designed for professional sound reinforcement and project studio recording. It maintains a true supercardioid pattern throughout its frequency range. This insures high gain-before-feedback, maximum isolation from other sound sources, and minimum off-axis tone coloration. The Beta 58A has a shaped frequency response that is ideal for close-up vocals. The superb performance of this microphone is not affected by rough handling, because of rugged construction, proven shock mount system, and hardened steel mesh grille help protect it from damage. Typical applications for the Beta 58A include lead vocals, backup vocals, and speech.

Example #2: Cut for active wear, these pure cotton canvas pants might be the most durable and comfortable trousers you'll ever wear. Washable faux suede trim on back pockets and D-ring add durability and extended wear. Available in brown, green, khaki, or stone. Washable. Imported.

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